Marketing Assistant (Apprenticeship Level 3)

Introduction

The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. As part of the Marketing team the Marketing Assistant will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

An employee in this occupation will be responsible for coordinating and delivering specific marketing activities which could include, but are not limited to, marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.

Entry requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, and relevant experience. Employers are likely to be looking for strong English skills and a keen interest in marketing and social media.

Functional skills

Apprentices will be required to have or achieve level 2 English and maths prior to completion of their Apprenticeship. If this has already been achieved, then development of further English and maths skills will continue for the whole of the apprenticeship.

End assessment

The End Point Assessment has two assessment methods:

Assessment Method 1: Knowledge Test

Assessment Method 2: Work Based Project Showcase

Component 1: Work Based Project Report

Component 2: Competency based professional discussion underpinned by the project.

Progression

With the right job role and responsibilities it is possible to progress to Executive Marketer Level 4.

Duration

Typically 18 months.

Funding

To achieve this apprenticeship standard, the employer, training provider and apprentice will agree when the apprentice is ready and competent to undertake the independent end assessment, which will test their skills knowledge and behaviours required for this role.