Effective B2B Sales - with Martyn Sloman

The Food Works SW, Whirlwind Rd, Weston-Super-Mare BS24 8EF.

About the Event

This workshop is ideal for all sales professionals and business owners involved in selling B2B. Whether you are just starting out on your sales career or are an experienced professional wanting to refresh your skills and learn new sales techniques.

What impact will it have on sales?

• As a result of attending this workshop, you will understand how to:
• Substantially increase conversion rates
• Construct better, probing questions to drive value for the customer
• Develop higher value sales opportunities

Topics covered include:

• Introduction: Salesperson vs Trusted Advisor- How the world of Sales has changed
• Ways to increase credibility, trust and rapport
• Opening the conversation
• Asking Better Questions to Drive Value for The Customer
• Gently Investigating Likelihood of Status Quo in Decision Making and Techniques to Drive Reasons for Change
• Probing the Decision-Making Unit, Criteria and Process
• Presenting solutions/ making recommendations/ benefits of next step
• Handling concerns (objections)

About Martyn Sloman

Martyn Sloman is “The Non -Pushy Sales Trainer” of Gold Dust Training. He helps Salespeople and business owners make more profitable sales. His methods focus on positive, sometimes bold, yet buyer- friendly techniques that people feel confident and comfortable using.