Five Things You Should Know Before Opening A Beauty Salon

Last month we attended the opening ceremony of Essential Beauty and Aesthetics, a beauty salon run by former Weston College student Jessica Stagg in Weston-super-Mare.

Now, Jessica wants to pass on the things she’s learned to others in the hope that it will help them set up their very own salons.

Being a salon owner, I have learned that you need to give everyone a little piece of what you know to show the knowledge and passion of understanding the industry.

My first experience of the beauty industry was at Weston College, where I achieved my first beauty therapy qualifications and gained my first steps into the industry.

It’s hard work to get to where you want to be, but so rewarding and you learn so much along the way.

Here are my top tips for people who want to open their own salon...

Learning is key

Many salons and spas do things in different ways. Management styles are different, staff and clientele are different, but each successful salon has gone through a learning curve to enable it to sculpt itself into the format that works best for its particular needs.

The things you learn from other salons might not be right for your business, but there are always aspects you can take away and learn from.

Experience is everything

The more experience you can get the better. It took me five years working in salons before I had gained enough experience to ‘go it alone’.

Try working in both salon and spa environments to gain knowledge of a range of treatments and learn as much as possible about them. Visiting salons and spas to experience not only the treatment but the customer service and environment is also a crucial part of the process.

Experiment with products

Every salon has its own recommended brands and products, and they choose these through experimenting to find the products that best suit their needs.

When choosing your preferred products, think about value for money, the kind of results they achieve, but most importantly – the experience of your clients.

Organising is crucial

While it may be easy to get distracted by the aesthetics, the treatments and the products you use, don’t forget the business side of things.

A salon is just like any other shop, but the product you’re selling is a satisfied customer. You need to get the costs and organisation of the business right in order for your salon to be successful.

The customer comes first

Talk to the customers, learn what they like and don’t like, and tailor your treatments around this feedback – it’s the most important and valuable advice you can get.

Every customer needs an amazing experience throughout their contact with the salon, and not just during the treatment. Every interaction needs to be amazing, including marketing, the booking process, the treatment itself and ongoing care.