Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Tasks

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates.
  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.
  • Conceives advertising campaign to impart the desired product image in an effective and economical way.
  • Defines target group and implements strategy through appropriate media planning work.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Typical Education Level

Honours, Bachelor's degree

Will retirement created job openings

In the UK, 13% in this profession are aged 55 or above.* They will likely retire in the next 10 years, creating a demand for new workers

*This is based on national data

£36,054 Average wage

Average annual earnings

The current average wage for advertising or public relations director is £36,054

775 positions

Current Employment

The number of jobs in the career for the current year is 775. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.

jobs

Job Postings

Over the past year, jobs have been posted for advertising or public relations director roles.

How well does it pay?

Normal pay for this occupation is £36,054 per year. That is about £3,005 per month or £18.49 per hour. New workers generally start on £13,062, while highly experienced workers can earn as much as £98,147

Is it growing or declining?

This career has remained the same over the last 2 years, and is expected to remain the same over the next 4 years. Currently, 775 people are employed in the region.

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