Level 3 Business BTEC students were treated to an exciting and educational experience as two professionals, Adi Day and Beth Patch from Purplex Marketing, stepped onto the campus to deliver a lively workshop. They brought creativity and industry insights to eager learners, creating an atmosphere of enthusiasm and curiosity. 

Purplex came in to give an insight into what B2B (business-to-business) marketing entails and added to the industry relevance of information being learned. The workshop aimed to bridge the gap between theoretical knowledge and practical application, offering valuable perspectives on the ever-evolving landscape of marketing. 

The workshop was able to give learners a deeper understanding of business-to-business marketing, as well as giving them an insight into potential progression routes into the world of marketing. Purplex were also able to share costs of marketing with learners, making the workshop current and industry specific. The links between concepts covered in their course and the real world is imperative to help learners prepare for assessments. 

Learners were able to see real life progression into industry as Beth Patch was previously a learner on the Level 3 Business course, and now she is Senior Social Media Executive at Purplex! Rebekah Bond from Purplex who helped plan the workshop was a previous learner with Weston College as well.  

The workshop was an excellent way for learners to apply real world experience to their ‘Developing a Marketing Campaign’ module. Part of the controlled assessment for the unit involves learners developing a campaign for a given business case study. The workshop comprised of a case study based on one of Purplex’s customers, getting learners used to working with specific business cases. 

Business lecturer Dan Pratlett celebrated the workshop’s success saying: “Purplex coming in and speaking to our learners added some real depth to the information they receive on the course. The learners have a much better understanding of the marketing environment and are more motivated to succeed in this area. The insight that Purplex gave into business-to-business marketing will really help learners when it comes to their controlled assessment and their future learning.” 

This workshop forms part of the Business Careers Excellence Hub. Weston College's Career Excellence Hubs are designed to be the launching pad for our learners' careers. In a world where connections and relevant skills matter more than ever, these hubs offer a holistic approach that prepares learners to thrive in their chosen industries. With the support of these hubs, our learners are well-equipped to make a significant impact in their professional journeys. 

A big thank you to Adi and Beth for coming in and delivering an effective workshop. A big thank you to Rebekah from Purplex as well for helping to organise the workshop. 

To find out more about Level 3 Business BTEC, click here.