Recently, our Year 2 Level 3 Film, TV and Creative Production students have been working hard over the last four weeks to create a range of promotional content for local charities. Each group had a different charity, taking into consideration the charity’s aims and goals in order to create meaningful content that reflected the values and integrity of the organisation.

There were six groups in total with 4 students within each group. With 4 weeks to prepare, each learner took charge of a role whilst making sure they worked together to maintain consistency and create a strong campaign. They had to ensure they considered their target audience when designing their aims and plans, as well as take the branding on board to reflect the charity.

The six charities included Weston Foodbank, Rainbow Trust, Cleaner Coastlines, You Are My Sunshine, The Space, and In Charley’s Memory. These Somerset-based charities focus on a range of different issues that not only effect individuals and their families but also focus on the community.

The learners worked hard to create effective promotional content that not only gave them real-world experience in working with clients, but it also provided each charity with additional free publicity that they can also use, including graphics, posters, informative presentations, and long and short-form videos to bring to light what the charity does.

The long-form and short-form videos were well thought-out and executed professionally, and, in many of them, lots of B-Roll was used to show the behind-the-scenes of the charity and give people a better understanding of what they do. The students also independently organised interviews with members of the charities to add a more personal perspective and get to know the team behind the organisation.

The research that went into each project was clear, and the relationships they built with these organisations were fantastic, gaining glowing feedback from the charity members who attended the showcase, with many expressing how extremely grateful they were to work with the students and gain some additional publicity and support.

Jenna Meyrick, Social Media Officer from In Charley’s Memory charity, added, “the team were brilliant to work with, very polite and eager to ask all the questions they could. The products they've produced will be very useful for our social media plans and for promoting the work we do. It will help relieve the stress a new client feels.

Dawn Carey (CEO) and I would like to say that being able to work with young people on projects like this is so important to making sure our work remains relevant to the community at large.”

One of our Media lecturers, Mel Edmonds, exclaimed how thrilled she was with her students, and the cooperation of the charities, saying, “it has been a privilege to work with these Somerset-based charities. The students have spent the past few weeks working alongside the staff and volunteers as part of their Social Action project.

It has been a great achievement to produce professional content for the charities to help and support their incredible work in the community.”

Overall, our Level 3 Film, TV and Creative Production students worked extremely hard to produce professional content and publicise these amazing local charities. The learners gained a lot from this project! They now have a better understanding of the impact of giving back to the community and what kinds of fantastic work these organisations do to make our area better in every way. Not only this, it gave them the chance to work together as a team to create many pieces of promotional content that will be used in a real-world setting.

A big well done to all of the students who took part in this, you did a fantastic job and promoted yourselves and the college in a highly professional manner. We’d also like to thank the charities who took the time to help our learners with this project, educating them about what they do and putting themselves forward for interviews - they could not have done this without your cooperation.

If you’d like to join one of our Media courses in September, click here.