Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.

Tasks

  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.
  • Stays abreast of changes in market trends and advertising rates.
  • Controls the recruitment and training of staff.
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.
  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Typical Education Level

Honours, Bachelor's degree

Will retirement created job openings

In the UK, 18% in this profession are aged 55 or above.* They will likely retire in the next 10 years, creating a demand for new workers

*This is based on national data

£63,546 Average wage

Average annual earnings

The current average wage for marketing or sales director is £63,546

5,785 positions

Current Employment

The number of jobs in the career for the current year is 5,785. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.

jobs

Job Postings

Over the past year, jobs have been posted for marketing or sales director roles.

How well does it pay?

Normal pay for this occupation is £63,546 per year. That is about £5,296 per month or £32.59 per hour. New workers generally start on £28,913, while highly experienced workers can earn as much as £152,475

Is it growing or declining?

This career has remained the same over the last 2 years, and is expected to remain the same over the next 4 years. Currently, 5,785 people are employed in the region.

Apply or find out more

Marketing Permissions

Once we have your booking we would love to keep you informed of other, similar events you may be interested in. You can unsubscribe at any time. Your personal information will be processed in line with our privacy notice available on our policy page. Is this ok (please tick)?

Email
WhatsApp

By submitting this form you are consenting to Weston College recording and processing the personal information on this form, for any purposes of the college associated with the provision of advice and guidance to potential students on the range of courses available to them, college facilities and any other associated information. In accordance with the Data Protection Act 2018, the information will only be used for the above mentioned purposes.

You will need to complete a full enrolment form prior to starting your course.

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.