Sales or retail assistant

Sales and retail assistants demonstrate and sell a variety of goods and services in shops, stores, showrooms and similar establishments.


  • Handles returns and deals with customer complaints.
  • Arranges and replenishes goods on display stands, undertakes stock checks and assists with the receipt of deliveries from suppliers into the stock room.
  • Receives full or partial payment, checks validity of form of payment, writes or prints bill, receipt or docket and packages merchandise for customer.
  • Advises customer making major purchase on credit terms and arranges finance as appropriate.
  • Advises customer on selection, purchase, use and care of merchandise and quotes prices, discounts and delivery times.
  • Discusses customer requirements, including type and price range of goods/services desired.

Typical Education Level

Level 2 NVQ; GCSE at grades A*-C

Will retirement created job openings

In the UK, 14% in this profession are aged 55 or above.* They will likely retire in the next 10 years, creating a demand for new workers

*This is based on national data


Average annual earnings

The current average wage for sales or retail assistant is £14,528

33,336 positions

Current Employment

The number of jobs in the career for the current year is 33,336. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.


Job Postings

Over the past year, jobs have been posted for sales or retail assistant roles.

How well does it pay?

Normal pay for this occupation is £14,528 per year. That is about £1,211 per month or £7.45 per hour. New workers generally start on £15,912, while highly experienced workers can earn as much as £24,024

Is it growing or declining?

This career has remained the same over the last 2 years, and is expected to remain the same over the next 4 years. Currently, 33,336 people are employed in the region.

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