Level 3
Marketing, BTEC Extended Diploma
he Marketing BTEC Extended Diploma is an excellent choice if you're passionate about marketing and want to gain in-depth knowledge of the field. This course provides hands-on learning and practical experience to prepare you for a successful career in marketing. You'll explore various aspects of marketing, including market research, digital marketing, branding, advertising, and campaign management. By working on real-world marketing projects, you'll develop strong marketing skills, strategic thinking abilities, and effective communication techniques.
The qualification also includes units from the Chartered Institute Marketing (CIM) Level 3 Foundation Certificate in Professional Digital Marketing. On completion of the BTEC Extended Diploma, you’ll be equipped with all the knowledge and skills you need to embark on a rewarding career in Marketing.
When you study with us you will automatically join our Business Career Excellence Hub, which is endorsed by leading employers who are actively involved throughout your whole training programme. Through guest lectures, company visits, work experience and recruitment events, you will have unrivalled access to potential employers – that means invaluable industry insight and numerous networking opportunities. You’ll study in purpose-built classrooms, designed to enhance your learning experience, and you’ll benefit from a wide range of facilities including our new boardroom and business suite. Your mentors will be experienced tutors and assessors who have worked in reputable firms and run their own businesses. They will guide you through your study programme and placement, and ensure you’re fully prepared for your next steps after college.
WHAT DOES THIS COURSE INVOLVE
You will study a range of topics including:
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Digital marketing
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Event marketing
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Brand activation
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Social media influencers
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Market research for a new business
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Marketing principles
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Customer communications
The qualification is mapped to the Chartered Marketing Institute (CMI) Level 3 Foundation Certificate in Professional Digital Marketing, extending your employment opportunities.
ASSESSMENT METHOD
You will be assessed through 13 assessments over two years which includes one examination.
FUTURE OPPORTUNITIES
This programme will enable you to progress to employment within the sector or you could progress to a higher-level apprenticeship or Higher Education.
ENTRY REQUIREMENTS
Five GCSE’s grade 9-4 including Maths and/or English at grade 4.
WHAT DO I DO NEXT?
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Ready to apply – please use the ‘apply now’ button at the top of this page.
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I’d like to visit and see the facilities and chat to staff – see when our next open event is here: EVENTS | Weston College
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I have a quick question – use our Live Chat facility on the bottom right of this page.
Please note that there is currently a review by the Department for Education on a number of level 3 qualifications as part of a national education review. While we hope to offer this course in the upcoming academic year, its availability may be subject to change following the conclusion of the review, which we hope will be concluded by December 2024. We understand this uncertainty may be disruptive and appreciate your patience and understanding during this period of Government review, please be reassured that we are planning for all outcomes and are in no doubt that whatever the results of the review, we will be able to provide you with the right qualification and pathway to support you with your career goals and next steps. More information is available by clicking (here)[https://www.weston.ac.uk/news/important-update-government-qualification-reforms-and-course-offerings-2025]
Category & Subject Area
Business and Management Courses for 16 to 18-year-olds Courses for 16 to 18-year-oldsiAn interview is required for this course.